Law,business,creativity.

dr. Áron Balázs leaning on the railing of a boat on the Danube, with the Hungarian Parliament behind him

I’m dr. Áron Balázs, founder of STK Advisory. I combine traditional legal thinking with a business and creative mindset.

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Social media advertising, marketing and PR agencies, influencer campaigns, AI-based solutions. Most law graduates know these from theory. I have worked inside them since 2019.

I built an audience of more than 400,000 and worked on campaigns for leading brands. I saw from the inside how an ad gets made, what a brand ambassador signs up to, and where a collaboration goes wrong.

Today I work on legal AI solutions with the teams at Wolters Kluwer Hungary and Andronia, and through STK Advisory I help companies fit their legal structure to the way their business and creative work actually runs.

STK Advisory

Business consulting, AI consulting, operational legal coordination.

We do not solve isolated theoretical problems. We look at how the legal structure fits the way a company actually does its business and creative work.

  • Operational legal coordination

    Keeping day-to-day legal matters in hand. We quickly see what can be settled in-house and what genuinely needs an attorney.

  • Contract and policy frameworks

    Building contract and internal policy frameworks that work for the business, and reviewing them from a business perspective.

  • Compliance and data protection audit

    A comprehensive compliance and data protection review that shows where the company stands and where to start.

  • AI governance and automation

    Bringing AI into the company safely: internal rules, data protection, and deciding what is worth handing to a machine.

We work with early-stage businesses, agencies and startups as well as larger, more complex organisations.

STK Advisory is not a law firm and does not carry out reserved legal activities. Our colleagues hold legal qualifications, but our work is business consulting and coordination. As soon as genuine legal advice is needed in the course of an engagement, we refer our client to an attorney.

On stage and in the media

Career

  1. 2026 –STK AdvisoryFounder
  2. 2026 –Wolters Kluwer HungaryLegal AI Engineer & Branding Advisor
  3. 2026 –AndroniaLegal AI Specialist
  4. 2026Cap. Marketing AgencyLegal Coordinator & Branding Advisor
  5. 2024 – 2026UniCredit Bank HungaryCompliance Advisor
  6. 2022 – 2024Base FMRadio host, own weekly show
  7. 2019 –Own businessDigital brand building and content production

Brands whose campaigns I have worked on

  • Armani
  • L'Oréal
  • Revolut
  • K&H
  • Nivea
  • Yettel
  • Forbes
  • Sziget
  • Burger King
  • Perwoll
  • Theodora
  • Cappy